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Aaj Se, Abhi Se – a short film to motivate CSR towards toilets & sanitation
With drama and humour, this short film motivates corporates to build toilets for the poor and underprivileged sections of society, as a CSR (Corporate Social Responsibility) activity, by proving that it is not just a service to humanity but also a smart way of doing business.

The duration of this short Hindi language film with English subtitles is 2 minutes and 30 seconds.

The film, written and directed by Anant S Krishnan and produced by ASK For Ideas, provides refreshing insights into the campaign for ending open defecation, re-interpreting a time-tested life mantra... Aaj Se, Abhi Se. Yes, the right time to start any positive initiative is from today, from now.

This film strategically positions CSR (Corporate Social Responsibility) as an intelligent investment for achieving success in business.

Partnering this unconventional communication are Yuva Parivartan – a leading NGO and Garv Toilets – an innovative sanitation solutions venture.

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