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Check-in for a smooth checkout!
Making customers re-visit your store is a challenging task, and more often than not, row breaks out at checkouts due to inept store executives, which may put-off customers from revisiting or recommending your store. So, in just one stroke, you may lose your present as well as future customers.

There are various factors which can make or break customer relationships at your retail outlets. Employing inhospitable, non-serious, haggard or incompetent staff to handle customers at Point of Sale (POS), poor inventory management, long queues at checkouts, non-adhering to latest technology, haphazard store upkeeping, lack of basic amenities and infrastructure may give customers a nightmare of shopping at your store.

"Customers these days are very particular about getting the best shopping experience. Apart from opting for organized stores, they also expect smooth and fast transaction at checkouts as they don't want to waste time in queues or deal with uncourteous or rude staff. For faster checkouts, technology plays a major role as these days checkouts are invariably filled with POS technology products like barcode scanners, thermal receipt printers and cash registers or computer systems with appropriate billing/retail software. But even through one has the best store set-up with all necessary paraphernalia, untrained store executives can play a spoil-sport and can turn away customers," feels Bhaskar Venkatraman, a pioneer in introducing POS technology to retail business houses in India.

Though e-commerce shopping sites are making waves in India offering a unique and convenient shopping experience, brick-and-mortar stores and street-corner shops, which form more than 80 per cent of retail outlets in India, are still to engage POS technology or modernize their business.

"Though it is rather convenient to go to the nearby kirana/departmental stores to buy our monthly grocery items rather than visiting the far-off super markets, these street-corner shops have their own disadvantages," said Bhaskar, director of, a leading ecommerce portal exclusively for POS technology products

"From getting items from inside and making hand-made bills to collect cash, these stores follow traditional means which are outdated, complicated and time-consuming. Moreover, the possibility of making errors is very high compared to modern billing system. Many stores, fearing losing customers, are now digitalizing their stores so as to compete and keep them in pace with established peers," Bhaskar added.

So, it is at the checkouts where you can see your customers frown or smile, which is crucial for their future visits to your store. In other words, it's better you keep a 'check' at your check-outs!

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